University of Southern California
Annenberg School for Communication


Area Profiles


The Westside area and Caucasian/Predominantly Jewish sample

Historically, this 7.6 square-mile area has been the destination point for upwardly mobile Russian and Eastern European Jews from less affluent areas of Low Angeles such as Boyle Heights and the Fairfax District. Our study area included large parts of the residential areas of Cheviot Hills, Century City, and Beverly Hills. At its center, this area is 9.7 miles from the Civic Center. According to the 1990 Census, this area is predominantly Caucasian and less diverse than most of our study areas. The Westside sample is the oldest of our samples (median age is 47 years), and most residents have lived in the area for more than 3 years (78 percent).