The research design of the Metamorphosis Project entails multiple methods, multiple levels of analysis, and multi-lingual data collection. Our methods are both qualitative and quantitative. Qualitative methods include focus groups, content analysis, case study analysis, systematic field observation and semi-structured interviews. Quantitative methods include telephone surveys and socio-spatial analysis.

The micro level of analysis focuses upon the residents of our diverse communities. The meso level concerns the community organizations and geo-ethnic media components of the neighborhood storytelling network. The macro level of analysis refers to neighborhood characteristics (e.g., features of the communication action context and neighborhood demographics) and the media that are targeted to larger geographic areas than our geo-ethnic communities. We employ multi-lingual data collection in order to include the new immigrant populations that reside in a number of our study areas. To date, we have collected data in Armenian, Cantonese, English, Korean, Mandarin, and Spanish.

- Study Area Analysis
- Community Organization
- Residents (Adults, Families)
- Geo-Ethnic Media

Or, download the entire document: Overview of Main Metamorphosis Project Databases (PDF)

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Publications

Published Papers Matei, S., Ball-Rokeach, S.J., Wilson, M., Gibbs, J., & Gutierrez Hoyt, E. (2001). Metamorphosis: A field research methodology for studying communication technology and community. Electronic Journal of Communication. 11(2). From http://www.cios.org/www/ejcrec2.htm.
Papers Presented at Professional Meetings Matei, S., Ball-Rokeach, & Qiu, J. (2001). Mental maps as communication research tools and their policy implications. The International Communication Association Conference, Washington DC.