University of Southern California
Annenberg School for Communication

About the Project


Title Excerpt Date
Download our research findings Download our research findings. 08/20/08
Christopher Chavez 08/14/07
Sandra Ball-Rokeach Sandra Ball-Rokeach is a professor in the Annenberg School for Communication at the University of Southern California, and is Director of the Communication Technology and Community Program. 08/14/07
Thank You Thank you for getting in touch. 08/13/07
Southeast LA South East L.A. (Huntington Park, South Gate and Cudahy) and Mexican-origin sample The South East study area, which includes the contiguous cities of Huntington Park, South Gate, and Cudahy, cover an area of 11.6 square miles east of the Los Angeles River and Los Angeles City limits. Although these areas… 08/13/07
Glendale The Glendale area and Armenian, Caucasian, Latino samples Glendale is the third largest city (a 30.5 square-mile area) in Los Angeles County. Surrounded by the San Gabriel Mountains, it lies 8 miles northeast of Los Angeles with three major freeways traversing the city. Glendale is an ethnically diverse area, and… 08/13/07
Westside The Westside area and Caucasian/Predominantly Jewish sample Historically, this 7.6 square-mile area has been the destination point for upwardly mobile Russian and Eastern European Jews from less affluent areas of Low Angeles such as Boyle Heights and the Fairfax District. Our study area included large parts of the residential areas… 08/13/07
Civic Engagement 08/13/07
South Pasadena South Pasadena area and Caucasian/Predominantly Protestant sample Most of this 6.0 square-mile area lies within the incorporated area of South Pasadena, but it also extends to Southerly portions of Pasadena. Since the 1870s, this general area has been home to a largely English-origin Protestant/Episcopalian elite. The center of the area… 08/13/07
Pico Union Pico Union area and Central American-origin sample Pico Union is an ethnically diverse, urban neighborhood located 1.7 miles from the Los Angeles Civic Center, and contiguous to Koreatown.  In 1990, 37 percent of residents were of Central American origin, and Mexican-origin residents constituted most of the remainder of the population. … 08/13/07
Koreatown Greater Koreatown area and Korean-origin sample The center of this ethnically diverse 6 square-mile area lies 3.6 miles from the Civic Center. Despite the fact that only 22 percent of 1990 residents were Korean-origin (the remainder is largely Hispanic), Koreatown is the major service, cultural, and political center for Korean… 08/13/07
Monterey Park Greater Monterey Park/Alhambra area and Chinese-origins sample This large study area (30.1 square miles) is 7.6 miles from the Civic Center. By 1990, Chinese-origin people constituted 27 percent of the population. In contrast to Koreatown, the Chinatown area close to the Civic Center does not serve as a major service… 08/13/07
Greater Crenshaw Greater Crenshaw and African American/Hispanic samples The Metamorphosis Project has conducted two rounds of research in the Greater Crenshaw area.  The 1999 study area was 9 square-miles, and lies 6.0 miles from the Civic Center, and included the residential areas of Arlington, the Crenshaw District, Jefferson Park, Ladera Heights, Leimert… 08/13/07
East LA East Los Angeles study area and Mexican-origin sample Boyle Heights, located 2.3 miles from the Los Angeles Civic Center, is both a transitional zone for new immigrants and home to a relatively stable residential population with a considerable percentage of homeowners.  In the 1920s and 1930s, residents were predominantly Eastern… 08/13/07
Technological visions: The hopes and fears that shape new technologies Sturken, M., Thomas, D. & Ball-Rokeach, S. J., Eds (2004). Technological visions: The hopes and fears that shape new technologies. Philadelphia: Temple University Press. 08/13/07
Understanding ethnic media: Their social and cultural roles in economic and policy contexts Matsaganis, M., Katz, V. & Ball-Rokeach, S. J. (In preparation). Understanding ethnic media: Their social and cultural roles in economic and policy contexts. Thousand Oaks: SagE 08/13/07
Metamorphosis: Transforming the ties that bind Our mission is to understand the transformation of urban community under the forces of globalization, new communication technologies, and population diversity so that our research can inform practitioner and policy maker decisions. Our site of study is Los Angeles and its many ethnic communities of both new and settled immigrants. 07/19/07
California teens in poor neighborhoods have less access to parks and get less physical activity From UCLA Center for Health Policy Research: Teens living in neighborhoods with high concentrations of low-income households are unlikely to have a safe park near their home. 05/22/07