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University of Southern California
Annenberg School for Communication


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What's New at Metamorphosis

Alhambra paper now published in New Media and Society
February 24, 2012

Abstract

This article describes a research-driven initiative to develop a hyper-local news website to promote civic engagement in an ethnically diverse neighborhood in Los Angeles County, California, United States. Utilizing Communication Infrastructure Theoryâ€(tm)s elucidation of the contribution of an integrated local storytelling network to civic engagement, multi-method research was conducted to identify gaps and opportunities in the extant storytelling network — comprising residents, local media and community organizations — that shape the study areaâ€(tm)s current engagement patterns. Empirical findings point to a web-based local storytelling platform as a promising mechanism for facilitating engagement and inter-group interaction. The implications of these findings for developing research-driven communication interventions to enhance civic engagement in other diverse neighborhoods are discussed.

Posted by Evelyn Moreno in | Leave a comment



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