University of Southern California
Annenberg School for Communication

What's New

What's New at Metamorphosis

June 10, 2010

Understanding Ethnic Media
Producers, Consumers, and Societies

Matthew D. Matsaganis from University at Albany, State University of New York
Vikki S. Katz from Rutgers, The State University of New Jersey
Sandra J. Ball-Rokeach from Annenberg School for Communication and Journalism, The University of Southern California

Released May 2010 336 pages SAGE Publications, Inc

For pre-order now available through Amazon.

Overview: This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between “us” and “others”, as well as how the production and consumption of ethnic media affect the character of the larger media and societal landscapes.

Integrating key ethnic media studies with original research, this book makes a unique contribution by covering both consumers and producers of ethnic media, as well as the history of ethnic media, its role in ethnic communities, the effect of globalization, and the professional challenges faced by ethnic media journalists. A compelling discussion on the future of ethnic media concludes the book and points the way toward further research.

Key Features:

* A fresh viewpoint: The book focuses on how and why ethnic and racial minorities produce and consume media for themselves not just how they are represented in or by the media.
* An ecological approach: The authors explore the growth of ethnic media in different socio-political contexts and approach ethnic media from the vantage points of both the audience and the media organization.
* An international focus: Provides readers with comparative examples from around the world.
* A conceptual and practical focus: Conceptual content is relevant, timely, and connected to readers’ lived experiences through real-world case studies.
* A student-friendly presentation: In each chapter, introductory bullet points identify the main concepts and issues, key terms are defined, student projects are suggested, and discussion questions are provided.


“This comprehensive book offers a global overview. The rich data discussed and the activities proposed make a very good introductory text for ethnic media teaching. The organization of the material is excellent and the writing is particularly engaging and confident, and brings the subject to life.”

Myria Georgiou

London School of Economics and Political Science

“This is an excellent contribution to a growing body of important literature.”

Donald R. Browne

University of Minnesota

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