Geo-ethnic media
A hallmark of the Metamorphosis Project research is our study of geo-ethnic media or media that are targeted to particular racial/ethnic groups and/or geographic areas. These media, while critically important in the lives of the residential communities we study, are often ignored in social research. These media are the fastest growing of the traditional media (newspapers, radio, television, etc.) due, in part, to the many new immigrant communities. For new immigrants, these media are sites of identity negotiation as they speak both to the home country (there) and the new community (here).
Geo-ethnic media also serve established immigrant communities. In a time when local news in traditional big media has declined, geo-ethnic media that tell stories about ‘my’ residential area serve an important function.
When we go into a study area, we pick up all the print media we can find. These range from tabloids, freebies, newsletters, to sophisticated newspapers that may be in English, Spanish, Armenian, Korean, Mandarin, or another language. Residents can also listen to a multiplicity of radio stations targeted to their ethnicity/race or local area. Residents also have access to a number of cable channels that are similarly targeted.
Geo-ethnic media are part of the globalization process as they emerge to serve vast population movements around the world. Several members of our research team are in the process of writing a book about these media (see the reference to: Matsaganis, Katz, and Ball-Rokeach, Understanding ethnic media: Their social and cultural roles in economic and policy contexts).
Research Team
Publications
Books
Matsaganis, M., Katz, V. & Ball-Rokeach, S. J. (In preparation). Understanding ethnic media: Their social and cultural roles in economic and policy contexts. Thousand Oaks: SagE
Matsaganis, M., Katz, V. & Ball-Rokeach, S. J. (In preparation). Understanding ethnic media: Their social and cultural roles in economic and policy contexts. Thousand Oaks: Sage.
Matsaganis, M., Katz, V. & Ball-Rokeach, S. J. (In preparation). Understanding ethnic media: Their social and cultural roles in economic and policy contexts. Thousand Oaks: Sage.
Published Papers
Ball-Rokeach, S.J. & The Metamorphosis Project Research Team, (2000). The challenge of belonging in the 21st Century: The case of Los Angeles. Metamorphosis Project White Paper. Communication Technology and Community Program, Annenberg School for Communication, University of Southern California.
Ball-Rokeach, S.J., & Lin, W.Y. (2004). Positioning ethnic Chinese television and the Internet in the lives of Chinese immigrant populations: a case study. A research report to ETTV. Communication technology and community program. Los Angeles: University of Southern California, Annenberg School for Communication.
Cheong, P.H., Wilkin, H.A., & Ball-Rokeach, S.J. (2004). Diagnosing the communication infrastructure in order to reach target audiences: A study of Hispanic communities in Los Angeles. In Cook, D. & Whitten, P. (Eds.), Understanding health communications technologies: A case study approach. (pp.101-110).
Felix A., Gonzalez, C., and Ramirez, R. (2008). Political Protest, Ethnic Media, and Latino Naturalization. American Behavioral Scientist, 52(4), 618-634.
Hardyk, B., Loges, W.E., & Ball-Rokeach, S.J. (2005). Radio as a successful local storyteller in Los Angeles: A case study of KKBT and KPCC. Journal of Radio Studies. 12 (1).
Lin, W. Y & Song, H. (2006). Geo-ethnic storytelling: An examination of ethnic media content in contemporary immigrant communities. Journalism, Theory, Practice, 7, 362-388.
Wilkin, H. A., Ball-Rokeach, S. J. , Matsaganis, M. D., & Cheong, P. H. (In Press). Comparing the communication ecologies of geo-ethnic communities: How people stay on top of their community. Journal of Electronic Communication.
Wilkin, H. A., Ball-Rokeach, S. J., Matsaganis, M. D., & Cheong, P. H. (In Press). Comparing the communication ecologies of geo-ethnic communities: How people stay on top of their community. Journal of Electronic Communication.
Wilkin, H. A., Valente, T. W., Murphy, S., Cody, M. J., Huang, G., & Beck, V. (2007). Does entertainment-education work with Latinos in the United States? Identification and the effects of a telenovela breast cancer storyline. Journal of Health Communication, 12(6).
Wilkin, H.A., & Ball-Rokeach, S.J. (2006). Reaching at risk groups: The importance of health storytelling in Los Angeles Latino media. Journalism: Theory, Practice, 7, 299-320.
Papers in Preparation
Lin, W.Y, Song, H., & Ball-Rokeach, S. J. Local media, global content?: Exploring the transnational ties that bind in new immigrant communities.
Wilkin, H. & Ball-Rokeach, S. J. Using health communication connections to better reach audiences with cancer prevention messages.
Papers Presented at Professional Meetings
Ball-Rokeach, S. J., Cheong, P. H., Wilkin, H. A., & Matsaganis, M. D. (2004). A map to the multiethnic communication landscape of Los Angeles immigrant communities, old and new. Paper presented at the International Communication Association Conference, New Orleans.
Ball-Rokeach, S.J. & Wilkin, H. (2006) Ethnic differences in health information seeking behavior: Methodological and applied issues. Paper presented at the meeting of the joint Annenberg Health Conference.
Ball-Rokeach, S.J. (2004). Geo-ethnic communities of Los Angeles. Paper presented at the meeting of the Leadership California Conference on California Heritage: Shaping California's Future, San Francisco.
Katz, V. & Matsaganis, M. (2007). "Geo-Ethnicity" as a Tool for Understanding Diversity in Local Media & Culture. Paper accepted to The Our Media-Nuestros Medios VI International Conference, Sydney.
Katz, V. & Matsaganis, M. (2007). A communication ecology approach to theory and method in understanding community media. Paper accepted to The OurMedia-NuestrosMedios VI International Conference, Sydney.
Katz, V. & Matsaganis, M. (2007). A communication ecology approach to understanding community media, place, and ethnicity in context. Paper presented at The AEJMC Midwinter Conference, Reno.
Katz, V. & Matsaganis, M. (2007). The OurMedia-NuestrosMedios VI International Conference. A Communication Ecology Approach to Theory and Method in Understanding Community Media. Sydney.
Katz, V. & Matsagnis, M. (2007). The Our Media-Nuestros Medios VI International Conference "Sustainable Futures: Roles and Challenges for Community, Alternative, and Citizen's Media in the 21st Century”. "Geo-Ethnicity" as a Tool for Understanding Diversity in Local Media & Culture. Sydney.
Lin, W. Y. (2007). When the alternative goes mainstream: The competition between ethnic TV and the Internet. Paper presented at the annual conference of the International Communication Association, San Francisco.
Lin, W. Y., Song, H. & Mercado, A. (2004). Storytelling into Community Building: The role of geo-ethnic media in building communities . Paper presented at the annual conference of the International Communication Association, New Orleans.
Lin, W. Y., Song, H. (2005). Local media, global content?: Exploring the transnational dialogue in the ethnic media in new immigrant communities. Paper presented at the Annual Conference of the International Communication Association, New York, NY.
Matsaganis, M., & Katz, V. (2007). Association for Education in Journalism and Mass Communication. A Communication Ecology Approach to Understanding Community Media, Place, and Ethnicity. Reno.
Song, H. (2007). Connections to mainstream and ethnic media in context: An empirical test of a two-dimensional ethnic identity model. Paper presented at the Annual Conference of National Communication Association, Chicago, IL.
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